Icon Management

Sunset provides an elevated service to the estates of legacy icons, building strategy and sourcing and managing authentic opportunities. We have three guiding principles:

1. Preserve & Protect Legacy
2. Introduce to the Next Generation
3. Monetize within the Guardrails

What We Do

Strategy

We create strategies for protecting, introducing, and monetizing legacy within the guardrails that an estate is comfortable.

Storytelling

We develop premium content in partnership with top creators to story-tell through popular mediums such as Film, TV/Streaming, Podcast, etc.

Licensing

We identify and secure licensing opportunities and strategic partnerships with brands, products, and IP.

Experiences

We partner with best-in-class experiential producers to bring immersive exhibits and tours to life that leverage archival materials.

Brand Incubation

We identify best-in-class partners to incubate new brands and self-sustaining businesses that authentically extend legacy IP.

Miscellaneous

We source and secure strategic partnerships around merchandise, apparel, digital, estate auctions, etc.

Icons We Protect

A black and white photo of a woman in a bikini sitting on a bench

Elizabeth Taylor

A black and white photo of a woman in a dress

Tina Turner

A man in a suit and hat is standing with his arms crossed.

Frank Sinatra

A black and white photo of a woman with her hands on her face

Joan Rivers

Frequently Asked Questions

At Sunset Blvd, we understand the importance of preserving and monetizing legacy icons. Here, we address some common questions about our legacy management services and processes to help you navigate this unique landscape.

Your Legacy, Our Commitment

  • What is icon management?

    Icon management involves preserving, promoting, and monetizing the influence of iconic figures and brands while ensuring their values and stories are honored for future generations.

  • What types of partnerships do you facilitate?

    We identify and secure opportunities including brand partnerships, licensing, brand incubation, and storytelling.

  • How do you introduce icons to the next generation?

    Everything we do has to tell a story -whether through Film, TV, Theater, and Immersive Experiences, or through authentic brand partnerships that connect with both existing and future fans.

  • Interested in getting in touch?

    If you’re an estate, a content creator, or a brand interested in exploring opportunities, feel free to send us a note!